Kiran Kumar Koppuravuri

Analytics Manager at Samsung

Transforming data into strategic insights for executive decision-making

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Kiran Koppuravuri

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About Me

Results-driven Analytics & Project Manager with 10+ years of experience in eCommerce, data analytics, and stakeholder engagement. Proven expertise in leading cross-functional analytics projects, deriving actionable insights, and driving strategic initiatives to enhance business performance.

Proficient in Tableau, Keynote, and Excel, with a strong ability to transform complex data into strategic insights for executive decision-making. Passionate about leveraging analytics to drive business impact and innovation.

Education

Bachelors in Industrial Engineering, Indian Institute of Technology (IIT Kharagpur)

Experience

10+ years in Analytics and Project Management

Location

Dubai, UAE

Professional Experience

Dec 2019 - Present

Analytics Manager

Samsung Gulf Electronics, Dubai, UAE

  • Led analytics-driven projects that optimized eCommerce marketing and operational strategies, contributing to an increase in annual revenue by 16% (88K USD → 102K USD).
  • Spearheaded the development of a machine learning segmentation model (Random Forest via Google Cloud ML) that enhanced targeting precision in digital marketing campaigns, driving a 10% revenue increase.
  • Developed 'Q2A,' an advanced marketing analytics model that delivers real-time insights, improving click-through rate by 1.2x and reducing bounce rate by 25%.
  • Played a pivotal role in the creation and transformation of unstructured and scattered data sources into a Marketing Data Lake using Google Cloud infrastructure.
  • Streamlined executive reporting processes, creating leadership-ready dashboards using Tableau and Power BI, ensuring data-driven decision-making.
  • Led the successful implementation of a Digital Analytics Platform (Content Square) to track user behavior and optimize website performance, improving conversion rates by 0.05%.
  • Implemented Appsflyer, a leading multi-platform measurement solution, to enhance mobile app analytics and gain deeper insights into user behavior across devices in the UAE region.
April 2018 - Nov 2019

Senior Business Analyst

Namshi.com, Dubai, UAE

  • Managed performance analytics projects, leading to a 0.1% improvement in conversion rate by developing a fraud traffic detection model for marketing.
  • Created the "Quality Score" metric for performance marketing, optimizing budget allocation and achieving an 8% CIR (Cost-In-Revenue) target.
  • Developed multiple dashboards using Power BI and Tableau, enabling product and marketing stakeholders to generate actionable insights and improve executive reporting.
July 2017 - April 2018

Business Analyst, Share Growth Team

Ola Cabs, ANI Technologies, Bangalore, India

  • Enhanced customer retention and improved CLV by ~1% in Tier 2 cities through the launch of the Express category.
  • Achieved 40% of bookings growth and GMV from tier 2 cities from share express category to overall share Category.
  • Measured the value of queuing and aggregating demand and supply by considering various business parameters, which improved Platform Utilization by 2%.
  • Developed a logistic regression model to predict partner acceptance probability, reducing customer allotment time by 60%.
Feb 2016 - June 2017

Sr. Data Engineer

Voonik Technologies Pvt Limited, Bangalore, India

  • Conceptualized and created seller rating Algorithm which helped improve customer experience and conversion rate by 2%.

Skills & Expertise

Technical Skills

Data Visualization

Tableau, Power BI, Keynote, Excel

Data Processing

SQL, Python

Cloud & Marketing

Google Cloud, Appsflyer, Content Square, Adobe Analytics

Core Competencies

Business Strategy

Decision Support & Strategic Planning

Data Analytics

Insights & Performance Marketing Analytics

Process Optimization

Automation & Efficiency Improvement

Portfolio & Projects

Machine Learning Segmentation Model

Developed a Random Forest model via Google Cloud ML that enhanced targeting precision in digital marketing campaigns, driving a 10% revenue increase.

Q2A Marketing Analytics Model

Created an advanced marketing analytics model delivering real-time insights, improving click-through rate by 1.2x and reducing bounce rate by 25%.

Marketing Data Lake

Led the transformation of unstructured data sources into a centralized Marketing Data Lake using Google Cloud infrastructure, optimizing analytics projects and management reporting.

Quality Score Metric

Developed a performance marketing metric that optimized budget allocation and achieved an 8% CIR (Cost-In-Revenue) target.

Testimonials

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Get In Touch

Email

kiran.iitkgp1701@gmail.com

Phone

(+971) 544360618

Location

Dubai, UAE